Hey! 👋

I’m a freelance designer / animator with over a decade of experience making things look slick and work smart.


Most days, you’ll find me collaborating with kind humans at tech startups, non-profits and purpose-led brands - translating big ideas into scroll-stopping campaigns, explainers and visuals.


Whether it’s a punchy one-off or a whole creative rollout, I’m all about design that’s clear, clever and a joy to work on.

Child drawing at a desk with an old computer monitor and keyboard.

  • "Alexa took the time to understand our requirements and communicated and involved us every step of the way to make sure we got the animation we had in mind."

  • "Alexa's smashed it, all the assets look amazing, better than all our other assets!"

  • "I would have no hesitation in recommending Alexa for your next animation project!"

  • "The client’s over the moon with it! We're all really pleased, you absolute ledge!"

  • "Alexa this is LIT. You WENT IN! Love everything about it. The client's THRILLED!"

So, how does this all work then?

Easy. You bring the brief (even if it’s a bit rough), I’ll bring the ideas, the structure, the deadlines, and the design.

I can jump in at any stage - from concept and storyboards through to final delivery - or slot into a team when you just need an extra brain.

We’ll get on if…
- You’ve got a purpose, not just a product
- You want design that’s clever, not just pretty
- You appreciate clear comms, decent coffee, and no BS

What you get:
- Creative that works
- No agency faff
- One friendly human who knows their way around a content brief

Ready to chat?
Drop me a line, send me your weird idea, or just say hi.

Design Retainers

Design Retainers

Minimalist workspace with a "get shit done" poster, desk lamp, laptop, camera, and decorative items on wooden desk.

Interested in a design retainer? Let me help you on a regular basis, with regular support at a discounted rate.

FAQs

  • Pretty much anything that needs thoughtful, good-looking design - motion, branding, campaigns, content. I’ve worked on everything from slick product explainers to full social rollouts and identity refreshes.

  • Nope! I also do a lot of static design - branding, social content, event visuals, campaigns, you name it. If it needs to look good and make sense, I’m into it.

  • Brief → ideas → design magic → feedback → delivery.
    I keep things collaborative, clear, and drama-free. You’ll always know what’s happening and when.

  • It depends on the project, but I usually work on a fixed rate once we’ve nailed down the scope. If you’ve got a budget in mind, let’s chat and see what’s doable. No surprises, no mysterious add-ons.

  • I book projects in advance when I can, but if you’ve got a deadline, let me know - I’ll always try to squeeze in a good brief.

  • Absolutely. I’m happy to jump into existing systems or help evolve what you’ve got - whatever makes your life easier.

  • Want ongoing design support? I can help on a regular basis at a discounted price.

    Find out more here

  • Yes please. Weird ideas are my favourite kind.

Experience

  • I’ve been working with clients across multiple sectors including fashion, sustainability, recruitment, healthcare, tech, accessibility (and many more!). Helping with the huge projects and the tiny projects, from global multi channel campaigns to itty bitty print assets.

  • Apr 2022 - Dec 2023

    Setting up the motion department, managing freelancers and line managing team members

    Developing and pitching new, innovative concepts to current & existing clients and proactively developing new business leads alongside the MD

    Turning dry briefs into exciting motion graphics pieces for a range of sectors including healthcare, property, and charities etc

  • Feb 2020 - Mar 2022

    Lead integrated designer working on big & small campaigns for big & small brands

    Managing a team of feisty designers & creatives

    Keeping clients happy through lockdown after lockdown

  • Sept 2014 - Feb 2020

    I was lucky to be a jack of all trades at M&S, growing my skills in these areas:

    Motion Design

    Art Direction

    Copywriting/Scriptwriting

    Storyboarding

    Illustration

    Web/Digital Design

    Developing interns