Radian | Elton John AIDS Foundation

A ground breaking programme from the EJAF to stop the spread of new HIV infections and AIDS related deaths in EECA.

My objective was to bring to life and raise awareness of the impact achieved since launch, in an easy-to-digest and versatile format. 

Created whilst at BearJam.

Radian

My role

I developed a custom visual style based on Radian’s branding, ensuring flexibility to integrate stock imagery and footage. I led the creative process end to end - designing styleframes, directing voiceover recordings, animating, and delivering the final video for the Elton John AIDS Foundation campaign.

Red background with 'RADIAN®' text and message about ending HIV in Eastern Europe and Central Asia. Includes an AIDS awareness ribbon and a hand holding a megaphone.
Infographic showing a line graph of HIV/AIDS statistics from 1990 to 2019, with a peak at 2005. A calendar displays the year 2005. Includes text: 'HIV and AIDS'. Source: UNAIDS (2021)."}
Collage showing two hands holding newspapers with headlines about HIV and AIDS in Eastern Europe and Central Asia.
HIV prevention message with hands holding a condom, heart with a cross, and U=U symbol, stating 'Over 50,000 people reached with HIV prevention, testing and care services.'