Global Citizens’ Assembly | Explainer Animation

An explainer video created for the Global Citizens’ Assembly - designed to make a complex, research-led idea clear, human, and emotionally engaging.


This social impact animation brings credibility and storytelling together to inspire global action.

Commissioned by Rhodium Creative for ISWE

Global Citizens’ Assembly

The Challenge.

The Global Citizens’ Assembly needed a way to explain their mission - involving everyday people in climate and policy decision-making - in a way that felt credible yet accessible. The goal was to create an animation that avoided the usual “charity” look and instead positioned the GCA as a trusted, forward-thinking global initiative.

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My role

I led the art direction, motion design, and storytelling, crafting a visual language that combined science, clarity, and warmth.
Working closely with ISWE, I developed a distinctive style using abstract dot formations and organic transitions to symbolise collaboration and global unity.
I also handled pacing, animation, and sound to deliver an emotionally resonant film.

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The Outcome.

The final explainer animation became a cornerstone piece for the GCA - used across presentations, events, and digital platforms to communicate their mission to funders, partners, and the public.
It helped the organisation tell a complex story simply and beautifully, setting a new visual benchmark for their communications.